Through the use of “cookies”, “pixel tags” and "flash cookies" (described below), we may collect data on, among other things, the following information:
- The website that referred you to us
- The web pages you viewed on our site
- The advertisements you viewed and clicked on at our site
- Coupon activity including the types of coupons that you choose
- Store your preferences such as volume control or high game score
- Display content based upon what you view on our site to personalize your visit
What are Cookies?
“Pixel tracking“, a common process which may be used in connection with advertisements on other sites, involves the use of pixel tags that are not visible to the user of the site and consist of a few lines of computer coding. Pixel tracking measures the effectiveness of these advertisements and compiles aggregate and specific usage statistics. A "pixel tag" is an invisible tag placed on certain pages of websites you may visit and is used to track an individual user's activity. We may access these pixel tags to identify activity and interests that may allow us to better match our offers with your interests. For example, if you visit our Web site from an advertisement on another site, the pixel tag will allow the advertiser to track that their advertisement brought you to the PCH site. If you visit our website and we link you to another site we may also be able to determine that you were sent to and/or transacted with a third party web site. This data is collected for use in our marketing and research. Personal information about you is not collected by the third party advertising company, nor is any tracking information generated from the pixel tag allowed to be used by them for any other purpose other than to report web site activity to us.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or high game score, or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.