Targeted or Behavioral Advertising
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual’s web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which pch.com advertisement should be displayed to a particular individual on websites or mobile applications other than pch.com. For example, if you have shown a preference for cooking while visiting a PCH property, you may be served an advertisement from pch.com for cooking related products when you visit a site or mobile app other than pch.com. The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from pch.com or through third party website or mobile app publishers. We may use your personal data to serve you relevant ads based upon your interests through our own and select third party ad partners. In such cases, PCH will provide your personal data such as encrypted email address and mobile advertising identifier to such third party service providers so that we may serve you with ads that may be of interest to you. If you would like to opt out from being shown targeted advertising by our 3rd party providers, including Google, please click here: If you are accessing our promotions and content through our mobile apps, you may opt out of such targeted advertising by opening the menu options on our APP, clicking on “Ad Preferences” and completing your opt out preferences as indicated. Please note that this will opt you out of targeted ads from pch.com and any other participating advertisers. If you opt out, you will continue to receive online advertising from Publishers Clearing House; however, these ads may not be as relevant to you.
You can learn more and exercise choice by visiting the Digital Alliance Website at http://optout.aboutads.info. Mobile app users can download the DAA Choice App at Apple App Store or Google Play Store.